What Are The 5 Most Popular Luxury Watches

29,200,000 Swiss watches are sold each year. Some of the most popular brands include Tag Heuer, Rolex, and Patek Philippe. However, luxury watchmakers are buying back watches from dealers after a slowdown in the market. Worldwide shipments of Swiss watches have dropped by 16.1% in June. Shipments to Hong Kong, the world’s largest buyer of watches, have dropped by 29%. The average cost of a Swiss watch is $739. In total, Switzerland has a 54% share of the watch market. Here’s a list of the five most popular luxury brands:

  1. Tag Heuer – $35,700,000,000 annual revenue 2015
  2. Swatch/Omega – $8,880,000,000 annual revenue*
  3. Rolex – $4,500,000,000 annual revenue*
  4. Patek Philippe – $765,600,000 annual revenue*
  5. Movado – $586,980,000 annual revenue 2015

*(Data collected Aug. 1 2016, Statistic Brain, Wrist Watch Industry Statistics)

Here’s a list of the most popular luxury watches for each brand:

  1. 1. TAG Heuer Men’s Carrera Automatic Chronograph Day-Date Watch (CV2A10.FC6235)

This watch has a sleek, black design with black leather straps and black dial. The case is made of stainless steel. There’s a black PVD covered aluminum bezel, three chronograph sub-dials, and a display window showing the date; it’s located at the three o’clock position. There’s a white tachymeter scale around the bezel.


This watch has a stainless steel bracelet and a jet black dial. The case is silver. It features the mechanical calibre 1861, which was used during moon explorations.


The Rolex Submariner is considered the most popular Rolex of all time. It was designed for scuba divers. It can survive depths of 1,000 feet. The Rolex Submariner 16610 is the most sought after watch ever. It was sold from 1989 to 2010. It is made of polished stainless steel and features automatic movement and date tracking. There’s an unidirectional rotatable time-lapse diver’s bezel. The 40mm black dial features white gold hour markers and luminescent watch hands. There’s a scratch-resistant sapphire crystal as well.

  1. Patek Philippe Complications Automatic Chronograph Platinum Men’s Watch (5961P)

This watch has a platinum case, blue alligator leather straps, and 36 baguette diamonds. The diamonds are located on the bezel. The dial is 40.5mm and it has a matte blue color. The dial window is made of scratch-resistant sapphire crystal. The case is round, and it’s made of platinum. There are hour and minute markers around the outer rim and there are two sub dials: a 30-minute dial and a 12-hour dial. This watch also features Automatic movement, and there’s a chronograph. It is water resistant up to 100 feet.

  1. Movado 1881 Automatic

This watch has a 39.5 mm stainless steel case and a stainless steel bracelet with chevron-shaped links. There’s a round, bi-level black dial with three hands and a minute index. There’s also a round date display.

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